Netflix is testing advertising on their streaming service by rolling it out to select subscribers.
The company who was innovative enough to almost make cable extinct and make us all late night bingers apparently is taking a chapter out of the old-school handbook. Yes, we’re talking commercials.
Now don’t get your panties in a twist just yet, they’re doing exactly what HBO has been doing since I signed up for their online streaming service, and in my opinion it’s no big deal. But change causes the common viewer to freak out on the regular so recent reactions are no surprise.
Netflix is doing some things that are pissing me off lately:
1) playing ads for shows I’m not interested in during the 15 second countdown between Office episodes
2) trying to push whatever “Insatiable” is on me
— snack haver (@snackhaver) August 16, 2018
netflix has started putting ads for its shitty standup specials in between episodes of frasier. and probably other shows but ive got frasier on and it feels particularly offensive. keep frasier pure
— libby watson (@libbycwatson) August 17, 2018
I hope it's not true that @netflix is introducing ads into its programming. I literally pay money to Netflix so that I don't have to see ads. I’d rather stop watching Netflix than have them run ads. Swear to god the first one I see I’m cancelling.
— InformationAnemone (@Info_Anemone) August 17, 2018
Just to be clear, the advertising promotes other shows Netflix is trying to get you to watch. As I said before, if you’re a subscriber to HBO Now or the like, you know that before every episode of ‘Game of Thrones’ there is a quick 15-30 second preview of the latest ‘Ballers’ episode. Again, no big deal.
If there is a bright side for Netflix subscribers, it’s that they are giving you the ability to skip all ads. But don’t you need a quick break to refill your icy beverage or refill that bowl of pretzels? C’mon now people, relax!
At the moment, this is only a limited test, so you may not even see one of these ads while your streaming your favorite episode of ‘The Office.’ If Netflix does decide to roll out the ads to its over 130 million subscribers, it’s going to be a blood bath on Twitter and all other social media outlets, but it’s definitely not warranted.
Netflix single handedly changed how we watch our favorite movies and shows, so much so that other services have quickly popped up and made cable a dinosaur. I myself cancelled my cable service last week and haven’t missed it one bit and I’m saving a ton of cash. So what’s the big deal if you have to press a single button to skip an ad?
Netflix and chill people…chill.